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Forever 21 is launching a juniors plus-size collection in early May. The new collection, called Faith 21, features sizes XL, 1X and 2X in separates and dresses (equivalent, roughly, to sizes 12 to 18), with denim ranging up to a 34 (or a size 14/16).
In an article in the Los Angeles Times, Linda Chang, senior manager of marketing for Forever 21 explains the new collection, “It’s for the girl who has curves and is proud to show them off. We’ve been receiving so many letters and e-mails requesting extended sizes, we decided this was one of the next steps in the company’s new vision. We realize there is a shortage of fashion for the plus-size consumer, so we wanted to reach out to that market. We want to make sure there is something for everyone, on-trend fashion at affordable prices.”
Prices for the collection, which range from $3.50 for a basic camisole top to $29.80 for a pair of jeans or a cocktail dress.
The LA based company will launch the collection on the company’s website (http://www.forever21.com/), and will be available in store at the chain’s super-sized locations.
After reading this article, I find myself a little anxious to see this new collection. I’ve never been able to shop in Forever 21 because the chain does not carry my size, however, I do occasionally shop for accessories in their store because they are fashionable and economical. So I plan on trying out the line to see how true to size the new collection is and I will be back to report my findings:)